Articles

• A omni-channel transformation in a Brazilian Retailer: the role of Supply Chain

  Eliane Antonio Simões; José Roberto Lyra; Marcelo Tsuguio Okano, D.r

  6-26

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• Analysis of the Relationship between Research Groups and Firms

  Luiz Guilherme Rodrigues Antunes, Thais Assis de Souza, Luiz Marcelo Antonialli

  27-40

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• Experience with Brands and Perceived Quality in Most Remembered Medicines

  MACÁRIO NERI FERREIRA NETO, JOSE SARTO FREIRE CASTELO, JÉSSYCA LAGES DE CARVALHO CASTRO

  41-53

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• Intercooperative Relationships: characteristics, challenges and possibilities for Interorganizational Cost Management

  Marivânia Rufato da Silva, Simone Bernardes Voese

  54-67

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