Vol 12 No 1 (2007): January - March | Revista de Negócios

Published: 2007-10-04

Apresentação

Prof. Dr. Mohamed Amal

01-02
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ECONOMIC AND OPERATIONAL PERFORMANCE MEASUREMENT: A EXPLORATORY STUDY IN AGRIBUSINESS CONTEXT. .

Antônio André Cunha Callado, Aldo Leonardo Cunha Callado, Márcio André Veras Machado

03-15
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PRICE VALUE AND THE VALUES OFFERED BY THE EFFICIENT CONSUMER RESPONDE (ECR)

Carmen Lídia Ramuski

16-28
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THE PARTICIPATION OF CONTROLLERSHIP IN THE PROCESS OF MANAGING ORGANIZATIONS: A COMPARATIVE ANALYSIS BETWEEN LARGE INDUSTRIES OF SANTA CATARINA AND RIO GRANDE DO SUL

Édina Elisangela Z. Fietz, Adilson Costa, Ilse Maria Beuren

29-41
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NEW TECHNOLOGIES AND ORGANIZATION´S TRUST: A CASE STUDY IN THE CONTEXT OF HEALTH ORGANIZATION

Ana Carolina S. Queiroz, Daniel Augusto Moreira

42-55
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THE PROBLEM OF “WINDOW DRESSING EFFECT” ON THE ACCOUNTING DATA BASES FOR DECISION MAKING

Alberto Ibarra Mares, Hebert Correa Olivo

56-87
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COMPARATIVE STUDY BETWEEN ECONOMIC AND MARKET PERFORMANCE: THE CASE OF COMPANIES INCLUDED IN THE LEVELS OF CORPORATE GOVERNANCE

Rosilene Marcon, Everson Manoel de Souza

88-103
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MANAGEMENT OF THE INTELECTUAL PROPERTY BY THE BRAZILIAN PUBLIC UNIVERSITY: GUIDLINES FOR LICENSING AND COMMERCIALIZATION

Asa Fujino, Eva Stal

104-120
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