AS REDES EMPRESARIAIS DE NEGÓCIOS E O SEU PODER COMPETITIVO: RACIONALIDADE LÓGICA OU ESTRATÉGICA?

Ivan de Souza Dutra, Sérgio Baptista Zaccarelli, Sílvio Aparecido dos Santos

Abstract


The main objective was analyze how the companies form a group organizing themselves under the form of an enterprise network business-oriented, called Business Network. This kind of network is formed in cooperation to compete with other group of companies that acts in the same sector or enterprise segment. From one discussion of the concept of Business Network, this study makes a theoretical and empirical analysis of a case of a formed network for the modular consortium of the Volkswagen Trucks and Bus - operations of the South America. Between the main discussions, two sources of rationalization had been evidenced for the theorization on networks: the logic and the strategical one. Characteristics and effects of the Business Networks had been proven from these sources. Also, it had been proven the position and power of negotiation between members of the network. It was observed that as the form to think, the business network is formed to explore businesses on the basis of the logic, or, it is constituted to compete based on the thought or strategical reasoning. The competitive power of the network formed from the strategical reasoning was evident when the competition is between groups that operate in the same branch and sector. The main contributions of the study are to explore the subject and to look for extended discussions.

Keywords


Rede de Negócios; Rede Estratégica; Estratégia



DOI: http://dx.doi.org/10.7867/1980-4431.2008v13n1p11-27

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