Factors that Determine the Purchase of Portable Electronic Devices

  • ANTONIO CARLOS GUIDI UNIMEP - UNIVERSIDADE METODISTA DE PIRACICABA http://orcid.org/0000-0002-9493-5231
  • NADIA KASSOUF PIZZINATTO UNIMEP - UNIVERSIDADE METODISTA DE PIRACICABA
  • MARIA IMACULADA MONTEBELO UNIVERSIDADE METODISTA DE PIRACICABA - UNIMEP

Abstract

The study aims to discover the consumer profile and the main factors that lead them to acquire a portable electronic device (PED). An online survey was conducted, with a sample of 145 consumers involved in the beneficiation of the ornamental stone sector. Descriptive statistics, correlation analysis and multiple linear regression were applied for data analysis. This article makes advances in the development of concepts of management design, the electronic market and information systems, and uses a revised bibliography, proposing interaction with the list of strategies. The results show that, at the time of purchase, consumers of portable electronic devices take into account interconnected factors, such as brand, design and utility. Thus, we conclude that there is an interest in products that have proven multifunctionality, and also encourages research that confirms the consumer profile in expanded samples. The implications are discussed, with an emphasis on developing the new competencies that retailers need to develop, to interact with their physical configurations, through technological opportunities with mobile functionalities.

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Published
Oct 19, 2020
How to Cite
GUIDI, ANTONIO CARLOS; PIZZINATTO, NADIA KASSOUF; MONTEBELO, MARIA IMACULADA. Factors that Determine the Purchase of Portable Electronic Devices. Revista de Negócios, [S.l.], v. 25, n. 2, p. 19-33, oct. 2020. ISSN 1980-4431. Available at: <https://proxy.furb.br/ojs/index.php/rn/article/view/8727>. Date accessed: 09 june 2023. doi: http://dx.doi.org/10.7867/1980-4431.2020v25n2p19-33.
Section
Articles

Keywords

strategy; product information; market behavior; purchases