CARACTERÍSTICAS DETERMINANTES DE REDES: UM ESTUDO NOS RELACIONAMENTOS DO SETOR HOTELEIRO DAS DESTINAÇÕES TURÍSTICAS DE GRAMADO E CANELA (RS)

  • Lali Felker de Curtis Univali
  • Valmir Emil Hoffmann Univali

Abstract

The region of Gramado and Canela, in the State Rio Grande do Sul, has the capacity to promote the economy of the Hortênsias Region. Therefore, Gramado was selected by the MTur (Ministry of Tourism) to receive investments aimed at providing quality of service with international standards, under the premise of networks. Likewise, the service culture is focused on quality, requiring of the hotel activity, due its interdependent nature, relationships with suppliers, competitors and/or complementary enterprises in their productive chain. An applied-comparative and descriptive study was designed, within a quantitative approach, identified as a census survey, to determine the presence of determining characteristics of networks in the relationships in the hotel sector of these destinations. The results obtained enable to infer that cooperation is more accepted in the accommodation establishments of Canela; It is concluded that the destinations compared do not present any statistically significant differences in relation to the other attributes investigated (flexibility, mutual learning, trust, and reputation).
Published
Sep 1, 2009
How to Cite
CURTIS, Lali Felker de; HOFFMANN, Valmir Emil. CARACTERÍSTICAS DETERMINANTES DE REDES: UM ESTUDO NOS RELACIONAMENTOS DO SETOR HOTELEIRO DAS DESTINAÇÕES TURÍSTICAS DE GRAMADO E CANELA (RS). Revista de Negócios, [S.l.], v. 14, n. 1, p. 46-62, sep. 2009. ISSN 1980-4431. Available at: <https://proxy.furb.br/ojs/index.php/rn/article/view/814>. Date accessed: 21 oct. 2021. doi: http://dx.doi.org/10.7867/1980-4431.2009v14n1p46-62.

Keywords

Redes; Cooperação; Setor Hoteleiro