Family influence on internationalization: an analysis of risk acceptance

  • Waldir Goede Universidade do Vale do Itajaí - Univali
  • Dinorá Eliete Floriani Universidade do Vale do Itajaí - Univali
  • Ademir Furtado Filho Universidade do Vale do Itajaí - Univali


This article aims to contribute to the literature on family business (FBs), particularly from the perspective of commitment and influence of family on the FB internationalization regarding risk acceptance. Qualitative in nature, the study involved the use of a single longitudinal case study, based on in-depth interviews, storytelling and secondary data. Primary data were collected through semi-structured personal interviews with the company’s board chairman and vice-chairman, commercial director, European director and export manager; and secondary data were obtained using documental and scientific sources. It could be seen that family commitment and ownership influenced the internationalization process due to the proactivity of its European descendant founders, and particularly because in this company studied the process was initiated by a non-family member. However, family participation encourages risk acceptance, since the attachment to the family business creates an eagerness for growth. The findings corroborate the characteristics proposed by the Uppsala School, which claims that internationalization occurs in an unplanned, opportunistic manner, following sequential phases, through incremental learning and via the establishment of networks.


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May 3, 2018
How to Cite
GOEDE, Waldir; FLORIANI, Dinorá Eliete; FURTADO FILHO, Ademir. Family influence on internationalization: an analysis of risk acceptance. Revista de Negócios, [S.l.], v. 22, n. 1, p. 8-19, may 2018. ISSN 1980-4431. Available at: <>. Date accessed: 09 june 2023. doi:


Family business; Risk acceptance, Internationalization; Familiness; Networking